Apple is set to include a new smart news app with every copy of its latest iOS software, the firm said today.
It will allow reader to choose the topics and newspapers and magazines they are most interested it, and then be shown the most relevant stores, including those from DailyMail.com.
Publishers will also be able to create interactive stories, and the app will automatically update based on the user’s preferences.
‘We think this offers the best mobile reading experience ever,’ said Apple’s Susan Prescott.
‘News is smart, so the more I read, the better it gets at showing me stories I’m interested in.
The News app will initially give people news sources they like to choose from as well as topics that interest them, then start making recommendations.
‘The articles can come from anywhere, but the best ones are built in Apple News format.
‘Articles are shown in a magazine-style format created by Apple, and are curated to content users want to see.’
Articles and publications can be favourited, with the app ‘learning’ what you like to read over time.
‘We think there’s never been a more beautiful magazine reading experience.’
The new app will be rolling out in the UK, US and Australia first, as part of iOS 9.
The app gets smarter the more it’s used to make better suggestions, and there is also an ‘explore’ button that suggests publications and topics.
‘There are powerful machine learning algorithms that figure out which stories belong in which articles,’ she said.
The more you read, the more personalized the News app becomes, refining the selection of stories delivered to your iPhone or iPad.
Readers can see the publisher channels and topics they’re following in Favorites, and to discover new content, Explore makes great suggestions based on what you’ve already read.
Apple News Format allows publishers to create stories that look beautiful and take advantage of the full power of iOS.
Content can include photos and galleries, audio, video, maps and rich interactions such as parallax and animation.